This privacy notice for Digital i Ltd ('Company', 'we', 'us', or 'our'), describes how and why we might collect, store, use, and/or share ('process') your information ('personal data') when you use our services ('Services'), such as when you:
Digital i is a UK-based insights company, registered with the UK Information Commissioner's Office (ICO) - Digital-i Limited | ICO
Any data that you provide to us will be processed by digital i in the UK (please also see below in relation to any further transfers of personal data by digital i)
This privacy notice explains how and why we use and protect your personal data, and your privacy rights and choices.
We may update this privacy notice from time to time. The updated version will be indicated by an updated 'Revised' date and will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.
We collect personal information that you provide when you participate in the Services, including when you use a panel weblink, connect a streaming account, complete research activities, or contact us about the Services.
The personal data we use will depend on how you interact with Digital i Ltd and the Services, the choices you make, and the products and features you use.
| Data type | Source | Reason | Lawful basis |
|---|---|---|---|
| Pseudonymous panellist unique identifier (not linked to directly identifiable information) | Your Panel provider (the company that invited you to participate) via the weblink assigned to you | To recognise and manage survey participants and route them into the correct research flow using pseudonymous identifiers and related link parameters. | Consent (as part of panel surveys) |
| Your household's use of online entertainment/streaming platforms, including any household members that use the services you provide access to. | You, by choosing to connect your streaming account in our application or website and consenting to access to historical account/profile/viewing information made available through that account connection. | To analyse viewing preferences and behaviours, utilising pseudonymised data, and to provide aggregated reporting to clients | Consent |
Data that you allow us to access via our App or the weblink provided to you is historical only. We do not retain access to the profiles you permit on an ongoing basis, and your account login details are not stored by digital i.
We do not use 'special category' personal data in our analytics, or draw inferences relating to those categories from your access to any content.
We may process your personal data for additional compatible or other lawful purposes where this legally permissible. We do not knowingly solicit data from or market to children under 18 years of age. By using our Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at deletemydata@norstat.co.uk.
We may receive limited information from third parties in connection with your participation in panel research and your decision to connect a streaming account.
This includes the pseudonymous identifier and related link parameters assigned by your Panel provider through the weblink provided to you. Digital i has no way of identifying you from that link alone and is contractually restricted from attempting to do so.
If you choose to connect a streaming account and provide your consent, we also access historical account, profile, and viewing information made available through that connected account. We do not store your streaming login credentials.
Withdrawing your consent: If we are relying on your consent to process your personal information you have the right to withdraw your consent at any time by contacting us.
We share research outputs with our clients, primarily in aggregated form. In some cases this may include pseudonymous platform account unique identifiers; these would only be identifiable if the relevant platform provider links that identifier back to you within its own systems.
In the event of a sale or transfer of the company, we may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. Panellist research data will only be shared on an aggregated or pseudonymised basis.
Digital i is based in the UK. In using our platform, or in seeking services from us, your personal data will be processed in the UK.
Like every company, digital i also uses service providers (data processors) to host and manage data on our behalf. Digital i remains responsible for your data where this is the case.
Digital i currently uses service providers in:
Our service provider locations may change from time to time and will be updated here.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite this, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymise it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
Digital i operates in the UK, and any personal data we process is subject to the law of the UK. These may differ from your local data protection rights. In limited circumstances, additional rights may also apply (for example, if you are a California resident)
You have the right to make a complaint about any aspect of our processing of your personal data. If we cannot resolve a complaint as you would wish, you may also make a complaint to the UK Information Commissioner's Office (ICO) via their website.
Under UK law, you also have the right to:
If you tell us to stop using some of your data or give us inaccurate or incomplete information or you don't keep it up-to-date, this might affect the benefits you're able to receive or even affect your employment with us.
Making a request does not automatically mean that we will comply with it in full – some rights are limited, so exemptions may apply.
How do you exercise your rights? The easiest way to exercise your rights is by contacting us at deletemydata@norstat.co.uk. We will consider and act upon any request in accordance with applicable data protection laws.
